This is about 10·09·2019
Choupette, the influencer cat which became the heiress to the Lagerfeld empire lifestyle
After its adoption in 2011, the pet went on to become a part of the designer’s entourage, sharing private jets, exclusive parties and a life as an illustrious member of high society in Paris, with all the luxuries and comforts to go with it.
The 2.0 Where is Choupette? campaign was about trying to find out about the cat’s whereabouts after its disappearance from the social scene after the designer’s death. It has just turned 8 and its life is all over the social networks.
Choupette was born in 2011, and it is now considered as being the most influential cat in the fashion world. More influential and wealthier, now that it leads the way as the only heiress to Karl Lagerfeld’s estate, which is believed to be in the region of 500 and 100 million euros.
The designer once said the she was his best friend, and the same cat had actually made him a better person. Lagerfeld’s love for his cat was such that it became a permanent member of his team, travelling everywhere with him in first class, as well as appearing backstage at all the major fashion shows.
Video – ‘Choupette Lagerfeld führt Regie’. Credit: GRAZIA Deutschland.
Choupette was only a few months old when she was discovered by Karl Lagerfeld. His friend, the French model, Baptiste Giabiconi, gave it to him, and Lagerfeld soon decided to officially adopt it in order to give it a better life with ladies-in-waiting, bodyguards, chauffeurs; as well as a career as both a model and an influencer.
The ‘Choupette: The Private Life of a High-Flying Fashion Cat’ monograph, Flammarion (2014); tells the story about the sand-coloured sacred exemplary from Burma which changed the life of the Chanel and Fendi designer, Karl Lagerfeld. In the play, Patrick Mauriès and Jean Christopher Napias talk about anecdotes regarding the cat in high society, whose playmates were leading models such as Linda Evangelista and Gisele Bündchen, whose tassels and balls could easily have been a part of the latest designs in high fashion. Alongside Evangelista and Bündchen, and other models like Laetitia Casta, Choupette made the front covers and appeared in reports in magazines such as Vogue and V Magazine, collaborations through which a 3 million dollar fortune was amassed.
Choupette with Gisele Bündchen on the front cover of Vogue Brazil. The cat also starred in campaigns for Opel and Shu Uemura, and furthermore, Lagerfeld even designed a bag with its name on. From then on, its career as an influencer took off.
Choupette’s new life
After the death of the ‘Kaiser’ in February 2019, Choupette completely disappeared into thin air and from the public. “With a cold heart and broken heart, I am going to cry. I pray that his kind words and best wishes help me put my best ‘paw’ forward without my dad in the future, Karl Lagerfeld”, it meowed on its @choupettesdiary Instagram page.
The 2.0 #WhereIsChoupette campaign supported its reappearance, and its daily life as a member of high society can be followed in its social network pages.
Will it ever be the face of big fashion company campaigns again?
About Karl Lagerfeld…
Karl Lagerfeld was born in Hamburg, but he was soon to find himself in Paris where, he would go on to become one of the most influential fashion designers. Although he worked for companies such as: Balmain, Tiziani, Chloé o Fendi; it was with Chanel where he spent some 35 years with the artistic management. Innovative and iconic, he revolutioned high-fashion design by creating up to 10 Chanel collections every year. His fashion shows and visual campaigns were standard setters in the industry, where he himself oversaw photography.