HotELLE Decoration: Design and luxury for the hotel of the future lifestyle
Until 1 March, López Doriga Palace in Madrid will be home to creations from Lázaro Rosa-Violán, Tomás Alía, and Room 180, to show the important role played by interior design in the new hotel industry and brand positioning.
Madrid is reaffirming its status as a design capital. Backed first by the Madrid Design Festival and now HotELLE Decoration, the first exhibition dedicated to luxury hotel design.
Until 1 March, López-Dóriga Palace (Paseo Recoletos no. 15, Madrid) will be home to original creations from Lázaro Rosa-Violán, Tomás Alía, Cousi Interiorismo, DavideDavid, Room 1804, Madrid Flower School, and landscape designer Álvaro Sampedro, whose designs will give pause to reflect and enlighten professionals on the interior design of hotels of the future.
Designed in 1872 for the López-Dóriga family by the architect Francisco de Cubas, the palace consists of a basement, ground floor, main and upper floor, in an architectural style combining Italian Renaissance with Plateresque Gothic. Its interior rooms (once visited by the most prominent aristocrats of the town and court) have today been recreated as a five-star hotel – complete with lobby, living room, suite, bedroom, club, and garden.
Creating community through design
HotELLE Decoration is a pioneering initiative in Spain based in the Grand Hotel Milán, which aims to connect hoteliers with interior designers and brands from the premium hotel industry.
The aim is to create synergies between all those working in the sector, to facilitate joint working and a common direction. “At ELLE Decoration we want to build a community of architects, producers, and managers within the high-end hotel sector, who can share their values and exchange knowledge, united by the sophisticated spirit that defines the magazine” said Marta Riopérrez, Director of HotELLE Decoration.
Over the course of the event, visitors will be able to learn about new proposals for hotel interior design and go on guided tours, attend brand talks, discussions and meetings between professionals and brands, and take part in round tables with discussions on issues such as digital transformation in hotels, customer loyalty through design, and professionalisation in the sector.
Activities and lectures for all audiences
Companies participating in the lecture series include PORCELANOSA Group, who will be presenting their hotel division and their latest projects with eco-sustainability and sophistication as key challenges.
The multinational will also be showcasing its premium collections in the hotel room. A joint collaboration with the interior design studio Room 1804 and Proffetional in which the palace’s Neoclassical design blends with the minimalist, uniting past and future in the same space. “There is no better definition of a luxury habitat than the world of a grand hotel, even if the concept of luxury has changed. Visitors will be able to feel the exclusive atmosphere enveloping them, and sense the things that make it upscale: intangible things such as sustainability and digital development that serve as a backdrop to our concept of comfort today, says Riopérez.