Interior design focusing on women lifestyle
They have turned interior design into their own language. They manage to express themselves, talk and give answers to the established order through interior design. A reflection of the daily habits in society.
That anthropological analysis has allowed them to reformulate the classical core ideas of design and also set up new structures which are focused on balance, texture combination and fine materials.
For Inmaculada Recio and Silvia Trigueros (Ele Room 62), Marisa Gallo and Alejandra de la Hoz (De La Hoz Studio), the design establishes itself as a brand, the same which can be seen in a calm and precise way at Casa Decor. Open windows which head for new artistic and gender perspectives.
They first met each other by chance in 2015. Both of them put on exhibitions at Casa Decor, , and even though their designs had different starting points, Inmaculada Recio’s work was focused on jewellery, whereas Silvia Trigueros dealt with woodwork. As well as that, they chose to work together and renovate metal and wood at Ele Room 62, their very own interior design studio.
Four years later, they came back to this scenario, this time together, through the ‘The Cage’ hotel lobby, an exotic atmosphere full of extinct animals, geometric armchairs, velvet curtains and natural stone. “We wanted to get out of our comfort zone in order to push ourselves towards greater creativity with a little madness mixed in. We fell in love with the role of extinct animals (designed by Moooi and done by Arte) and that was what led us to creating a cage where people could see them. The combination of textures and light is something which is always present in our projects, so we decided to include it in this space as well, enhancing it by means of a dynamic LED ceiling and the Gira technology”, they state.
Shape goes before functionality
Precision by Recio, together with the firm execution by Trigueros (family heritage), sees them positioned at the forefront of Spanish interior design in the field of restoration, retail and housing. Their style, which is fresh, casual and timeless; portrays that cosmopolitan and feminine perspective that the space has. They head for aesthetic and gender fairness. “We love texture and light combinations, which is one of our firm commitments. Our objective as the interior designers we are, is to excellently cover spaces with wall tiles, special materials and great lighting”.
“Originality is sometimes as simple as getting something out of perspective; to deal with it differently from the usual way”
The opposite of fashion and clichés which limit design, both interior designers champion the idea that the character of the space is achieved through its own language and daily innovation. “We distance ourselves from fashion, but whenever we include trends, it is done carefully. Our view is that design has to be successful in shape to follow functionality, and not the other way around. In fact, originality is sometimes as simple as getting something out of perspective, to deal with it differently from the usual way. Many times, we do that with some products, since we enjoy giving materials a different use”.
“More female entrepreneurs are needed in this country”
From a generation which struggled to have the image of the interior designer professionalised and a woman’s work made visible in this field, for Recio and Trigueros, events such as Casa Decor focus on that reality for women which was invisible years ago. “Casa Decor is an event not to be missed where interior designers showcase their work, give people the chance to get to know them a little, as well as helping them understand the work that goes into a project. Some years ago, it was difficult to understand the relevance which an interior designer had when it came to carrying out a project, not only in the residential sector, but also in the hotel industry and retail. This is the reason why we believe that the image we give of entrepreneurs and independent women is pretty good. Many of us have set up our own studios, mixing work and personal lives at the same time. Future generations must be aware of this being a great option for women, along with the fact that more male and female entrepreneurs are needed in this country”, both reflected on.
“Future generations must be aware of this being a great option for women, along with the fact that more male and female entrepreneurs are needed in this country”
Drafts which become reality
Alejandra de la Hoz, belongs to this new generation of interior designers, whose job also runs in the family. She is Rafael de la Hoz’s granddaughter, the renowned architect, with whom she used to visit projects as if they were a kindergarten. This young interior designer has achieved in turning her drafts into a reality through her own project, namely: De La Hoz Estudio.
It is from there that she has shaped the ‘El baño del hombre invisible’, a space which champions stillness and reflection before image frivolity, and it will be shown at Casa Decor until next March 10th. “We are dealing with constructive criticism which poses a number of questions about our role in the world. What the hell happens when you disappear? Is it possible to become invisible? What I wanted to highlight was the content before aesthetics”, she thinks out aloud.
She champions everlasting spaces and conceives light and sound as luxury elements. “A great design which has been badly lit is worthless, but a bad design which is well lit sounds interesting. The good design is in non-stop dialogue with the space and it has an intention, too. Clear content which has nothing to do with fashion. I try to at least escape from them”.
“A great design which has been badly lit is worthless, but a bad design which is well lit sounds interesting”
Achieving that balance is the greatest challenge that these professionals face when in front of paper or a blank space. As well as that, it is the same with work and their private lives in terms of reconciliation. “The problem has to do with management. We should focus more on Europe and have our timetables and work hours readjusted”, she states.
Learn to say ‘No’
For her, the job as an interior designer has gained some prestige after many years of struggles and initiatives which brought design closer to citizens. “Interior design is art, a creative discipline. In Spain, we are growing, and innovation is increasing more and more. The creation of academic studies has had a strong influence, too. When I did it, it was considered as a hobby. In fact, if you wanted to do a master’s in London, you were not accepted because it was not considered as being either a degree or a serious profession”.
Despite this improvement, La Hoz points out that the value of interior designers goes through the collective itself. “We must value ourselves more and learn how to say no. There has been a breakthrough in recent years, but we are still lacking in relation to Europe. We lack quality, customer awareness and economy”, he correctly points out.
“Interior design is art, a creative discipline. In Spain, we are growing and every day we innovate more. The creation of academic studies has also been very influential”
Functionality as a universal language
A position also defended by Marisa Gallo. Throughout her 20 years of experience, the interior designer has noticed an evolution in terms of the conception and the defence of the profession itself. “People have become more aware when hiring an interior designer, not only because of the lack of time that we have today, but also because an interior designer knows how to optimise spaces, as well as being up to speed regarding new materials”, Gallo remarks.
The improvement with employment and the situation for women have both gone towards enhancing the image of an interior designer. According to the report ‘‘Women in the labour market, women pensioners and migrant women in the 21st century’, recently published by the Ministry of Labour, Migration and Social Security. In the last 15 years, employment has increased by 1.824.100, with feminine employment being that which has grown, with almost two million working women (1.982.900), whereas male employment has seen a decrease of 158.700.
The total number of employed women is 8.911.500 women, which represents 45.55% of the total employed population.
The total number of employed women is 8.911.500 women, which represents 45.55% of the total employed population. “Women in the world of interior design are very well thought of, and furthermore, we can say that male awareness in interior design is very similar to that of women”.
According to her opinion, initiatives such as that proposed by Casa Decor are very positive making new trends known, which take place in and out of the country. The ‘Master Queen’ bedroom supports a universal and polyglot design at the exhibition.
The concept of a bedroom suggested by the designer allows this atmosphere to be moved to any hotel or home, while maintaining its original essence. “We started to implement an idea of a real space in a few metres and little by little, everything was flowing. The central core (the shower-spa) communicates with the different areas (dressing room, bathroom and resting area). A good design must be visionary in order to be timeless. Design is also aesthetic, innovation and functionality”, Gallo concludes.
Design in feminine plural.
- 1 Shape goes before functionality
- 2 Drafts which become reality
- 3 Learn to say ‘No’
- 4 Functionality as a universal language