Marta Riopérez: “Interior design is a part of our quality of life” lifestyle
The director of Elle Decoration, Nuevo Estilo, Casa Diez and Mi Casa; which are publications by Hearst Magazines España; considers the evolution undergone by interior design, technology and the mass-media.
Journalism was her calling, and with her refined information sense, this has seen her stay positioned at the front of the news since the 80s, which was the beginning of her professional career.
Tenacious, thoughtful and aware of what is going on around her, the journalist has brought interior design to the streets through her articles and DecorAcción, the event which spruces up the ‘Barrio de las Letras’ in Madrid with new decorative designs.
She took her first journalism steps in the 80s, when the news was being turned into technicolour, thus putting an end to the black and white of previous years. Marta Riopérez, with her lines, is able to design a new reality full of interior design, decor and architecture. Three areas in which she specialises at Hachette Filipacchi Media, which is now Hearst Magazines. With this publishing group, she coordinates and manages the following magazines: Nuevo Estilo, Elle Decoration, Mi Casa and Casa Diez.
Her sharp journalism sense has always taken her to the first line of the news. Because of that, she has informed us about the new decorative trends, while bringing design to the streets, which is the main objective of DecorAcción. The most important event for the Nuevo Estilo magazine, since the latest trends in interior design and decor make themselves known there.
Decoration reaches the streets
This initiative thought up by Riopérez and her team in 2010, has been taking place in the ‘Barrio de las Letras’ in Madrid since its beginning, and over 200.000 visitors have attended it, according to the 2018 edition figures.
A positive response which recognised the work and the involvement of designers and interior designers who had already worked for the magazine and those who had not yet been discovered. “We realised that we had a very powerful tool in our hands, which helped us tell people about different things, which were our magazines and our websites. At the same time, we were in great debt to a group, who were the interior designers and the designers who had appeared on my pages for years. So, I said to myself, let’s put this tool at their service and let’s bring decor to the streets”, states Riopérez.
Year after year, in the literary centre in Madrid, the most nationally renowned interior designers, beginners, schools and big companies all got together so that they could “make interior design visible in the same way as gastronomy and fashion are. Interior design is part of our quality of life”, recalls Riopérez about those early drafts.
To dream by writing
That eagerness to innovate, to give up-to-the-minute information about what is going on in the sector or be ahead of the future, are what makes the difference in Riopérez’s narrative style compared to others. “Innovating means a process which starts by dreaming, believing in yourself that you are able to create something new, different, which will have a positive effect on the improvement of your work. There is no innovation which involves no risk, no success or achievement”, remarks the journalist, who faces the day with that nervousness in front of that blank page which is eager to be full of new stories and reports. “I always think that future will be better, but not just on the basis of optimism, but also being aware that if you look back, any time in the past was even worse. We have advanced as human beings in everything. In knowledge, health, resources and communication”.
“Innovating means a process which starts by dreaming, believing in yourself that you are able to create something new, different, which will have a positive effect on the improvement of your work”
She champions truthfulness before volume, information quality before quantity. An information contrast on which Riopérez highlights the work by the PORCELANOSA Grupo in the sector because it “gives her credibility. I am an instrument, a vehicle to say things. If I say solid things, I will be solid. If I am talking about companies which have a strong track record, which have evaluated their products, which have taken risks and they let me talk about it, I am winning with all that”, she concludes.
“I am an instrument , a vehicle to say things. If I say solid things, I will be solid”
And the blank page became a journalistic chronicle.