Art & Design 29·04·2019
Design understood as a universal language lifestyle
‘The visual creations by the Yonoh, Ashler and Guillamón Estudio studios have revolutionised the world of marketing with drawing as a means of communication. Direct messages and typographic innovation have set a precedent in Spain and abroad.
Communicate with more images and fewer words. That is the maxim that some of the new graphic design studios like Yonoh, Asher and Guillamón Studio follow. Their creations, created and enriched with the resources from the digital era, have set a precedent in Spain and abroad.
According to some historians, Kells’s book, kept in the prestigious Trinity College library in Dublin, is the first sign of graphic design in history. In spite of its antiquity (9th century), its graphic quality stands out.
A reflection of society
Based in Valencia, the Yonoh studio has made design a social demand. Created in 2006 by Clara del Portillo and Alex Selma, the simplicity, innovation and originality of their projects have won awards, such as: the IF Design, the German Design Award and the Red Dot Award.
That constant search for answers is what Ashler‘s style is. This Navarre studio was founded five years ago by Elena Ramírez and Octavio Pardo. It had the corporate typography and the restyling updated, delving into history through the first Roman inscriptions. An anthropological design which has picked up two Silver Laus and one bronze in the latest edition of the ADG Laus Awards for Graphic Design and Visual Communication.
Another emerging study that has led the design ‘made in Spain’ to reaching first position in the world is Rubio & del Amo (Guillermo Rubio and Julián Garnés), whose style won an award at the ADCE Awards Silver 2016 for the design for the Ditop Cement company.
Illustration is the business card from the Guillamón Estudio, whose drawing skills are applied to the packaging and the design of identities. The Laus and Pentawards have been its most recent achievements, and furthermore, it was also a finalist at the 2018 Cream Awards.
2019 Design Agenda
Design Fest Madrid. From May 23-25 at the Altamira Palace in Callao.
The IED Madrid has organised a series of workshops, exhibitions, informative talks, concerts and performances with design being the main theme.
Barcelona Design Week. From June 12-19.
Bringing design closer to people and highlighting its cultural and economic value in society. These are the two foundations that support the fifteenth edition of Barcelona Design Week. The city will host more than 100 open activities, namely: exhibitions, workshops and open days. Graphic design will gain special prominence in this edition through “The Good Design is …”, which will reflect on the challenges of modern-day design.
Exhibition: Do you design or work? The new visual communication. 1980-2003. Museu del Disseny in Barcelona.
A historical journey through the main landmarks in Spanish design from 1980-90. The 600 projects showcased here show the change which design has experienced from the transition to the current democracy. The museum hosts unpublished pieces, posters, corporate images and editorial work by artists such as: Enric Satué, America Sanchez, Oscar Mariné, Mariscal, Peret, Pati Núñez, Juan Gatti, José María Cruz Novillo, Yves Zimmermann, Nacho Lavernia Pilar Villuendas, Claret Serrahima , Paco Bascuñán, Isidro Ferrer, Enric Aguilera.
- 1 A reflection of society
- 2 2019 Design Agenda